Augur Marketing

The Challenge of Search Engine Rankings

As the Internet constantly evolves and consumer’s choices and habits morph, the major search engines such as Google tweak their search engine algorithms in an effort to provide the most reliable results. The way a website can achieve naturally high ranking in searches also changes as a result.  Studies show that almost 75% of Internet users only consider the first page of results in a search.  If you wind up on page 2 of results, it is almost as if you didn’t exist at all. So how do you ensure high rankings? The answer is simply to please Google and the other most popular sites on the Internet. You really have no other choice (besides spending a fortune on ads).  As social media sites such as Facebook and Twitter become more important, so do the connections between your website and these social media powerhouses.
 

Call Augur Marketing for a free Search Optimization review of your online presence and for a free quote.  Your investment will absolutely increase visibility for your company and drive customers to your site.  If you are not search optimized then you are automatically losing customers to your competitors.  571-201-5272.  Or use our convenient contact form.

 

The Most Popular (Viewed / Searched) Sites

According to http://mostpopularwebsites.net/  the top 3 most popular sites on the Internet in rank order are:

• Facebook

• Google

• YouTube
   

WikiPedia comes in at 6, and Twitter and LinkedIn are 10 and 14 respectively. So, what is the answer?  What is the solution that is most effective at search optimizing your content or website?  The best solution, of course, is a combination of efforts including high-quality blogs.

 

Blog Content Should be a Main Component of Any Search Optimization Campaign

As the Internet becomes flooded with information, articles, blogs and others, the quality of your website publications is becoming more critical by the day.  Quality is king.  Information not only has to educate and inform, it has to be highly readable and entertaining to the public at large.

• Clear, informative content is what makes a difference.

• Quality Content makes your website trustworthy

• Quality Content makes your website valuable to the consumer

• Quality Content gives your website authority

 

The best blogging platform is WordPress.  Over 400 million people view more than 3.5 billion pages each month on WordPress.  It is a highly customizable, easy to use content management system which is often leveraged for search optimization.

 

SEO Blogging Tips

• Key Words – Use keywords in the title of the blog, in your category names and in your page URL names.   The keywords are used by search engine and directory spiders when they crawl your site and are used to rank your article on the search results page.

• In Bound Anchor Text – Limit your use of inbound links to your site to 1 per blog and make sure that the anchor text is clear and to the point.  For instance: (fake link, does not work) This is a link to XYZ company…is normal link anchor text.  It names the company and is easily read and professional. However, in the next example the anchor text is used as spam. Example (link does not work): Link to BUY MALE ENHANCEMENT PILLS my company.Spamming your anchor text can cause your ranking to drop in Google.

• Frequent Updates – Updating your content frequently causes the spider to crawl your site more often which can keep you at the top of the listings in search engines.

• Add a call to action and a link or submission form at the end of the article.  
  
  Just publishing your article can help your search rankings but if your goal is new clients and sales then you need a link to a ‘landing page’ where new clients can sign up or buy your goods and services.  See the example below. Writing a high-quality blog is effective as one of many tools that we use to promote ourselves and our clients.  Our methodology works and combines a variety of social media options, website code adjustments, and blogging with great results.  For more information or to contact us to manage a search optimization campaign for you click on the link below. Click HERE to improve your search ranking and online presence with the help of professional online search strategists. This article was written by Chris Harlep HQ Blog writer and Richard Lewis at Augur Marketing.

 

What is Search Engine Optimization?

 

"Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, etc. "
 

Utilizing SEO tools will ensure that the website and blog of the affiliate link will pop up at the top of search results when people search for the products, services, or information.
 

We design the social media, landing page content and blog to increase the conversion to download after people click through the link.
 

Multi-Channel Campaign: Top-Ranked Sites

 

• 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)

• Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot State of Inbound Marketing, 2012)

 

SEO Campaign Results

• Kremer Construction - had 0 search results in Google, and is now are at the top of search results

• Pages of Search results in Google and other medical directories for Dr. Shore Armani

• Highly segmented campaign (by department) for Palm Beach County - ISS - now appears at the top of results page